A gym in search of a training partner? Sounds like an exciting challenge. Fitness industry staff are used to setting goals and then training hard to smash them. They’re competitive and energetic, so it made sense to us to channel this motivation in the training.


Goodlife gyms are built on a culture of flexibility and real-world expertise. They strive to make their members’ lives healthy and active, and help them achieve personal goals. With 76 locations around Australia, Goodlife is a fast-growing gym network that boasts a diverse roster of employees and clientele. The real-world focus starts at the top.

Gym managers for Goodlife are chosen from those who have experience on the gym floor. Their strengths lie in practical situations associated with a gym. Goodlife wanted to empower their managers to build on their skill set with soft skills of leadership and management training, along with practical knowledge in recruitment, induction, resilience and emotional intelligence – all the skills an aspiring young fitness industry manager needs to know.


Our research uncovered a few key insights; Goodlife management had once been in the same position, felt the same pain, and overcome it somehow. They were uniquely positioned to tell us what support was needed and how it would be received in context. Furthermore, those in the fitness industry are used to setting goals and achieving them. They are competitive and energetic go-getters.

The life of a fitness industry manager is a blend of fire-fighting and motivational speaking. It was apparent to us that the underlying objective of this training was, firstly, to prepare new managers for the fact that they wouldn’t be able to get everything done (and to be OK with that), and secondly, to help them to decide what to prioritise and what could be dealt with at a later time.

It was decided that a gamified solution made great sense. Our learners were the perfect demographic and a game would provide a great challenge for them to draw upon their competitive nature. We wanted something that was challenging, rewarding, and something that would actually help to build competency through practice.


If you want to succeed in GymCity you must complete your daily tasks. These include things like hiring new staff, coaching team members, running team meetings, and addressing customer complaints. But there’s a catch – no two days are the same at GymCity.

From this realisation the agents for our game were born – vibe and time. The objective of the game would be to get as many daily tasks done as possible before the time ran out, whilst ensuring the club’s vibe was high.

Maintaining the right balance requires sound application of management theory at the right time. At all times players can see how much time they have left in their day and the level of ‘vibe’ in their club. This allowed the learners to see the affect their management style has on the gym and for them to adapt and adjust.